0:04Hello, Anthony. Hello, everyone. Thank you so much. I much appreciate you guys saying, you know, there's lunch downstairs, yet you're here. So much, much appreciate it. I have with me Anthony from Runway. Give it up, everyone. Really, really excited to have Anthony here. Thank you so much. Thanks for having me. Anthony, who are you? What do you do? And what is Runway? So I'm Anthony Maggio, I'm Chief Product Officer at Runway. For anyone not familiar, Runway is a frontier lab. We build video models and world models. And then we build applications that utilize those models for marketers and creatives and developers. So I've been at the company just about four months. It's been a really fun and exciting space to be in.

0:51Awesome. We were just talking literally two minutes ago. about how I feel like many people in this room, you're a developer. There was this change last year around Thanksgiving. Opus 4.5 dropped. And the industry changed overnight, basically. I'm curious. I'm not in the creative vertical whatsoever. Did that generative media business also have its Opus 4.5 moment in the last year? So I think we're right in the middle of that moment right now, actually. And I was thinking about, as I was sharing with Mark a few minutes ago, it's It's hard to, I think, our perceptions of time have been warped a little bit. You know, if you think about what did summer of 2025 look like, it feels like ancient history already because you probably had like a few developers on your team who were, you know, really active in cursor, had kind of like figured out how to, you know, start using coding models as part of their day-to-day workflow, and it felt like they were living You know, they were doing things that just looked crazy to everybody else on the team, but it wasn't.

1:52until like november you know december with this opus 4 .5 moment that we really saw like mass adoption across engineers and the whole coding market explode you know others outside of engineering starting to use coding agents i think right now we're seeing exactly the same thing within video so if you look across like most creative teams marketing teams you've got it's maybe 10 to 15 percent of um you know the team who's figured out how to use generative media models stunning ways and you know the rate that they're creating really high quality production ready content is unbelievable it seems like they're living in the future and we're just starting to see that kind of creep out of the you know there's sort of there's smaller pockets of kind of forward-leaning teams and starting to you know see more kind of widespread mass market adoption that sounds really cool can you give us like a more concrete example like let's make it tangible like what is a small team or a marketeer now doing?

2:49One of your customers, most likely, I know that myself on my job, I have these favorite customer case stories, so to say. Can you share any of that? So I think a couple that come to mind, like we work with a lot of studios, Amazon, like MGM, they were using video models as part of House of David, big series, number one series that they were running, cut their post-production time from five months like down to a couple of days in, you know. uh, uh, in like certain areas and scenes. That's wild. Um, another one, like recently we're working with chime, uh, you know, consumer bank, they run a bunch of TV spots that feature their chime users and members. And, um, someone on their leadership team said like, you know, most of these spots, we have like nine people, like in the ads. Um, could we do one that like really shows the breath of like hundreds of, you know, of our members and users.

3:39And so, you know, the producer is saying like to, to shoot something like. this um would typically just be completely out of budget like find 100 people like across the country doing you know hair makeup uh like locations all of that but they were able to actually kind of get these members to send photos turn them into live like video and it aired on you know on television um the cost of this is like a couple of days versus a several hundred thousand dollar you know production budget and weeks of shooting so you're starting to see you know these and I think that the theme I see across many of them is content getting created that just never would have happened before. Like the, you know, the sort of cost or the effort of producing it has dropped so much that it's now, you know, enabling new kinds of content to create it.

4:29Super cool. I'm curious. I use some image gen, video gen models myself. For me, it's like basically one prompt away or like an API call, and that's kind of like it. I did my research, though. I went to your website. You have two different products. One is called RunwayAgent, the other one is RunwayDev. I'm curious. I know how CodingAgent looks like. What does an agent look like for media? So I think the best way to think about it is RunwayAgent is essentially the video producer. It takes a prompt or a spec or a brief, anything that kind of a user brings in, and then it actually plans out how are we going to create this video or create this content. and that could be like pretty in -depth like to agree it to get a great result on you know a 30 -second commercial you might need to create kind of multiple scene references to understand like the different you know visuals or scenes or references for the characters audio recording you know matchup audio recording to lips moving like in a video so the agent will actually kind of plan out the you know the entire sequence that needs to come together it'll use a variety of models a combination of different video audio image models to assemble all of that together and you know really the result is that it's now making it possible for almost anyone to create really compelling video you know through these agents I think you know one thing that's interesting about it that we're seeing is that the the dynamic we're in right now is not only being driven by

6:00progression in the quality of video models but actually also LLMs so you know with each new Frontier LLM release with like an you know Opus 5 .5 or with Astra The quality of this, you know video production agent actually gets better and better and you're able to kind of one -shot You know more content and that's really kind of what makes me feel like we're in this this moment right now You know we're about to see this, you know this kind of explosion of use Outside of just the creative disciplines. So just follow -up question like let's Let's say I use you, Adrian, and I was saying, hey, build a hype clip for Anthony's next talk, right? How many models would be in that loop? What am I? Yeah, I have no clue. Yeah, I mean, it can really depend.

6:45For a simple hype clip, it'll depend if you bring in any existing content. If you bring in existing video content, there might be some editing models that are called. So Runway puts out some custom models that are really good at particular use cases, like editing. existing video footage or converting you know footage from standard definition to high definition like those are kind of very purpose -built models and those will all be kind of assembled depending on exactly what the you know what the task is you know to your question on the developer side like we see the same challenge with developers I think it's becoming harder and harder for developers to stay on top of just the proliferation of models yeah we released back in July an industry first media model router.

7:31So it's the first router for developers that can kind of look at any task and determine like what is the best model for this particular task. And you know, has benefits of saving you in terms of cost and quality versus just kind of always trying to use the most expensive model. We find that like, you know, an average developer see about like a 66% cost reduction from using model routing. And that's a combination of actually applying a better model for a particular use case versus just using a state-of-the-art, most expensive model for everything. Every CFO that you ever come up to with that number must love that number. So I feel like that's an easy sell. That's really cool. I'm curious. We had yesterday on stage Fabian from Lovable.

8:20They unlock, basically. You said it earlier, right? A new audience, basically, for people. i'm not that creative i've never done really video production like now i can do that so i understand that you unlock this market how does that look like on the prosumer side or on the professional side i know like there's always a trade-off between like i just put in like three ideas and let let the agent do its thing and then there's like i really want to steer fine -grained what's going on are you also offering on catering to that audience yeah so runway like a lot of our start was with studios professional know media organizations and teams and i'd say like even there we're seeing a lot of boundary pushing you know from um from professionals they're kind of thinking of and finding new ways uh you know to create content i met with like a major studio recently that just put out kind of a docu -series and you know they were sharing that the series is a combination of humans like talking people talking and um ai generated historical footage and like kind of example of uh they actually shared that during like the green lighting you know process for the show um they were able to you know to share that the production cost of this uh you know of this series would be so much lower that the you know the risk of kind of putting it out was just so much lower it was a no-brainer to actually go you know produce it so i think like those are great examples of starting to see like where the um the industry is kind of changing like how they think about you know the using these tools using these models in terms of kind of driving you know more content creation on the self -serve

9:54side it's exactly what you what you mentioned long tail of use cases you know everything from individuals smbs mid -market companies creating like product launch videos hype videos new types of content you know i had a i met with a self-serve user recently that ran or runs a small kind of consumer application and he shared that like just sometimes give his coding agent a budget for Runway and say, go do something interesting. And one of the interesting things that the coding agent did was just created, looked at their blog content and created a full YouTube series of taking blog content, turning it into YouTube how-to videos. And this is under a $100 budget to go kind of produce a bunch of YouTube content that I think like this person had not even thought of as a potential channel or as like a type of content to be producing.

10:52So definitely seeing a lot of that. Yeah, would love to go into that, right? Like, I'll be very honest. I talk to a lot of customers. A lot of people want to just talk to me and ask for inspiration, basically. They're like, hey, Mark, you see a lot of what's going on in the industry. I can do that a little bit for cloud. I cannot do that for media. What is like a sleeper hit use case? You're like, I think this will be huge. should be doing it but very few people are catching on like early signal where you're like mark even at cloudflare you should be starting doing that what's like yeah what should i do with i'll give you a couple like for different audiences so i think one we're seeing a lot in marketing is like true uh content localization so not just are we translating you know the the words in an advertisement but actually like localizing the entire scene you can take a commercial that was shot in new york And, you know, make it feel like it was built for an audience in London or in, you know, Brazil, right?

11:48So actually changing, swapping backgrounds, what's like the look of the scene, look of people like, you know, in the video. That's one that we've seen as a very popular use case. You know, that content tends to, the more personalized and localized content is, the better it resonates with, you know, with local audiences. And you're now seeing really small teams, you know. a customer in Europe that serves all European markets, their content team is about 15 people, and they were sharing that they used to just shoot everything in a couple of languages, then a couple of most highest kind of ROI scenes, but now they localize for every market, you know, every kind of campaign they're running. So I think that's a great one.

12:34One that I personally love using now is i have runway uh create custom visuals for all my slide presentations so we'll connect it to quad um you know give it uh access to go generate images that match the content that i'm delivering and you know it's it's amazing like i feel like every time i give a i should have done some slides for this but every time i like you know give a presentation with slides people are like oh like you know the visuals are so awesome and yeah totally match the story um and i think like that's just a thing that I used to spend like a lot of time going and trying to find like the right you know stock photos or the right images to tell a story right yeah and now you get like really kind of tailored awesome content for exactly the story that you you want to deliver so yeah those are like a you know a few that I see cropping up maybe editing as well I guess as our own internal content team puts out a lot of videos you know I get recorded all the time for things like this and I was thinking about just the other day, how it used to be like you'd go shoot the video.

13:39Sometimes the content team would come back to you and be like, oh, we need you to go re-record this part, or could you go create an audio snippet for us to voice over some part of the video that we recorded. Now they'll just send me variations of myself that were re-generated. Which one of these feels the most like yourself? Yeah, that's funny. you know, to get an approval. So I think there's a ton of opportunity, you know, really kind of around whatever your use case might be. Really cool. I want to open up to the audience. If you have a question, I will ask one question first. So I love the initiative. That's awesome. 10 out of 10. Before I do that, Anthony, I know we already chatted a little bit before this. So I got already a little taste.

14:24But I was like, what is some of the wild stuff out there that you have already seen or your team is working on that is maybe not mainstream yet. What's like the next big thing for generative media, so to say, or a few bets. Maybe it's not the next big thing, but something that you find really exciting, where you see like, oh, we're making breakthroughs in this area. Yeah, I'll give you two. I think one that's maybe more near-term, kind of right around the corner is that we've seen just huge leaps in progress in terms of real-time video generation. So it's now becoming possible to generate. video faster than people can actually watch it uh that's kind of a crazy you know concept just to to imagine one of the applications of that that we've been developing at runway is um a video model that can actually power a software interface so rather than coding you know the front end of a software interface you can have a live like interactive video users can click on it can have keyboard you know interactions with it and it can regenerate in real time like based on those interactions so uh it opens up of new classes of software you know new software use cases you can imagine like for e-commerce like a virtual like dressing room experience where someone can like try on any article of clothing and see what it's gonna look like for them or a travel itinerary that you can actually preview and visualize like as you're going through it but I think what's most exciting is like we just started opening it up to developers and I'm sure that you know very developers with all of their ingenuity up with many many use cases that we are not yet thinking of yeah that sounds absolutely

15:59crazy um you already raised your hand i know we have a mic in the room um so uh yep front row thank you so much hi my my name is beto cruz uh with main character um so what i'm hearing is that every company should have an agentic media presence to do their storytelling because now you can do it at the call to compute right um but my actual question is one of my friends is a stylist in that has styled people in their um in movies that we watch right and so i've been speaking to her saying how about you do some consulting for people that are doing ai generation of media on what the details that you see in creating a path like that so where do you see pathways for the makeup artist those where they can also take because this is not going away this is the way to do things now but they can find the lane within the new media era era yeah i think that's a great example and i think we're going to continue to see a lot of that like when you think about um art direction or sort of style um or you know kind of the fashion like that appears in you know in content like none of that is going away it's just the way that it is kind of planned and created and shot is changing And, you know, the way that I think about it, I think it's very similar to kind of what we saw within, you know, within the coding world, where what we now have with coding agents is a faster path to get an idea out of somebody's head, you know, into code.

17:33We're seeing the same thing in media, but those ideas and those, like, specifications and, you know, the details of what is going to be generated, like, still need to be defined. And so I think that, you know, one of the...

18:14The gentleman here with the cap, I think, raised his hand. Hey, Thomas O'Malley, also main character. In regards to the video model that's powering the software that you said developers have in their hands right now, they're doing experiments with. Are you referring to the world model, Solaris? Yes, Solaris. OK, when is that going to become available to me? I've been on the wait list since September 1st. It is in the process of drawing out now. So we've got a few design partners. live in it and are opening up to more design partners every week. So you can give me like access code or something? We'll see. A very specific question. I put up Microsoft right there. You can sign an enterprise contract right up. I'd like to hear more about the world model. I mean, you're talking about examples there. But I think it's like, I guess you're saying like, we'll wait to see what the developers start opening up But I think it has a lot of potential for sure.

19:06So just excited about that. The lady in the .. back two rails back and that's our last question really cool to see the audience be so curious so i work in advertising and we're thinking a lot about developing content for multiple audiences llms to consume it but also our human audiences are you thinking about video content for multiple audiences in the same way um are we thinking about content for multiple audiences like are you thinking about generating content for llms and agents to consume in addition to of developing content with a human audience for consumption? Oh, for an LLM to consume. I have not seen as much focus on that on the video side yet, you know, as I see on the language and, like, tech side.

19:51But I'm sure it's only a matter of time before we'll get there.

19:57I want to say a big, big round of applause for Anthony. Really, really cool industry leading. Thanks so much. Thanks for being in this session. If you want to talk to Anthony. Anthony, who will be around. And other than that, enjoy the rest of the conference. And also, I hope I see you all tonight at the Chainsmokers. Thank you so much.